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Literacy and Football?

As Malcolm tells it, one day he ran into a woman at Barnes and Noble. She didn't know he was a famous football player and invited him to join her book club, which he did.

And that's how one of the top wide receivers in the country began meeting monthly with his book club lady friends.

He was the only man and the youngest by a generation. But Malcolm didn't care -- didn't care what anyone thought.

"Somebody called me a nerd. It's not a word that I'm used to hearing, "Malcolm said. "I was proud of it ... It's like a badge of honor to me, knowing where I came from."

You see, Malcolm had a secret. When he started college, his reading level was only at the junior high level. He realized that the only way to tackle this issue was to throw himself into the books, and that he did. He started putting as much effort into his reading game as his football game.

Every free moment he had a book in his hand. Until eventually, he was reading them by the dozens.

Now Malcolm has written his own book—a children's book called the "The Magician's Hat" about the magic of reading. He has also started a youth literacy foundation.

And that's why, even with his Superbowl win under his belt, Malcolm says football will never be his proudest accomplishment.

 "That came natural. That's a gift. I had to work to read," he said

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